FREE WEBINAR
13 October 2020 at 11:00 a.m. CEST
Dezan Shira & Associates and Argo are organizing a webinar on the state of online brand protection in Asia.
Free registration at the following link: https://register.gotowebinar.com/register/436264633643420173
Like a virus, IP infringements, whether blatant or subtle, attack the immune system of a company as it does business in a context of free online trade and unfair competition.
Riccardo Benussi and Simone Bonamin will offer insights and considerations on the Asian regulatory context, the new deterrents introduced by Chinese lawmakers against trademark squatting and parallel imports, as well as monetary penalties, and the methods available to prevent rather than cure.
Key Topics
- IP basics for foreign SMEs in Asia.
- Counterfeiting data, with an in-depth look at online counterfeiting.
- Types of online intellectual property infringements (counterfeiting and other abuses of registered trademarks, copyright infringement, design infringement).
- The means used to sell counterfeit products or spread illicit content (marketplaces, social networks, domain names and generic websites).
- What can be done to counter the phenomenon (reports to platforms, monitoring of posted content, legal action).